"Our brand is a promise to our customers and as Normans continue to grow we need a brand that will stand for everything we’ve been doing but also reflect where we are going as a business moving forward.
As a team, we have evolved to be more than just a transport company and the new Normans brand has been designed to reflect these changes and growth in the business. To help communicate this to our customers we will remove ‘Transport’ from our name and be referred to as just Normans.
The updated and simplified logo shape will now feature a slanted ‘N’. This represents how our business is moving forward and the efficiency our team brings every day.
Our circular ‘infinity’ logo with the new clean colour gradients now better reflect how Normans are continuously on the move and are always improving our service to our customers.
The new brand will echo the consistency and quality that have been the foundation of the Normans brand over the past 50 years."
The brand look and feel was influenced by traditional brushwork and spray painting techniques which further enhanced and celebrated the history.