About the Brand

The new MediaWorks logo mark and core brand elements took inspiration from the unique aspects
of New Zealand art and culture. Alongside this, we leaned into the aesthetic of outdoor signage.
We sought to encompass the OOH format whilst also being legible in the environment our products live in.
Fluid lines represent audience journeys, audio waves and endless connections.
The MediaWorks frame device acts as a curator of content.

The rebrand of MediaWorks went far beyond core elements – it revitalised and repositioned the MediaWorks brand to resonate with their people, their audiences and their customers.