Lightbox Multiplatform Campaign
In response to the Netflix New Zealand launch early the next year, the creative team at Consortium came up with the ‘Lightbox lovers’ digital acquisition campaign to motivate sign-up for all types of New Zealanders who enjoy binge-watching. We showed this through a variety of TV show genres.
Lightbox’s library was primarily made up of ‘box sets’ and content previously aired on linear television so we cast real people with a real love for the shows available on Lightbox. Basically we wanted to appeal the devoted fan rather that promise anything new.
Launch of the Lightbox VIP Club
This is basically an extension of the brand campaign we created. It’s a little less clubby and little more touchy-feely but it does describe the type of subscribers we want to attract to the club.
Our Lightboxer Evangelist
Jacqui Brown’s Set
Due to very limited budgets we created a set within the agency.
