We developed detailed brand guidelines and a toolkit to provide clear direction for all communications.
This ensures a consistent and cohesive brand identity across all platforms and materials.

The teaser campaign hinted at a brand that celebrates Auckland's diverse heritage,
with rich Maori and Pacifica influences woven into its visual language.

The team and I at Republik crafted a thorough brand book defining the brand's identity and values.

The templates seamlessly integrate with supplied content, ensuring promotional materials remain fresh and relevant as Commercial Bay evolves.

The templates were crafted to work seamlessly with supplied content, allowing the client to easily update materials as Commercial Bay evolves, ensuring that the promotional materials remain fresh and relevant.

To complement this teaser campaign, we created digital banner content templates that highlight retail and hospitality, celebrating Auckland's diverse heritage. These templates were designed to allow the client to easily update content as Commercial Bay evolved.

To complement this teaser campaign, we created digital banner content templates that highlight retail and hospitality, celebrating Auckland's diverse heritage. These templates were designed to allow the client to easily update content as Commercial Bay evolved.

The Commercial Bay colour palette was carefully chosen to align with Precinct Properties' brand, as well as the aesthetic of Harbour Eats and the various retail shops and eateries within the complex.

Working with The Space InBetween, we created a new retail-focused website that highlights
the diverse shopping, dining, and entertainment options at Commercial Bay. The website aligns seamlessly
with the brand’s identity.