Bunnings in New Zealand

Our aim was to change consumer perception in New Zealand and remind them of the
opportunities Bunnings can provide.

The Block NZ

With the Block NZ our aim was to make The Block look as if the
show had been truly brought to viewers’ homes by Bunnings Warehouse.

We also wanted to show that Bunnings has a lot more
to offer than just low prices every day. 

Christmas at Bunnings

Tired of the usual Santa hats and holly, Bunnings Warehouse recognised the need to have a New Zealand approach to their Christmas campaign yet remain true to their brand pillars. Extremely tight brand guidelines and limited channels made creating a unique seasonal campaign very challenging. 

Our solution for Bunnings was to use a visual mnemonic, which linked Christmas with expertise available in-store.